HOEM is a minimalist collection of quality objects and wearables, intentionally rooted in simplicity and function.

Influenced by California beach culture and Los Angeles architecture, founder Gina Partlow calls upon clean design, white walls, and a sun-bleached colorstory that evokes naturalness and attainable escapism. This aesthetic defines HOEM.

Our gender-neutral colorway and fit is designed with everyone in mind. It’s your every day baseline to build upon and make authentically yours, uncomplicating life to leave room for the good stuff.